André Janones, the WhatsApp ‘general’ who turned the Brazil election around for Lula

The night Luiz Inácio Lula da Silva won his fourth term, among veteran ministers and old and new allies of the Workers’ Party, there was a man who never left the president’s side and whom almost no one outside Brazil would recognize. He stood out for his big white smile and for being the only one wearing the national team’s yellow jersey. He was André Janones, a lawmaker turned general of a digital army without which Sunday’s historic comeback cannot be understood. A former bus fare collector who had spent three weeks issuing orders via WhatsApp to nearly 11 million Brazilians to tame the algorithm and help the left’s digital communications make, in a few days, a leap they had not achieved in years. “I want to call up the new figure of this campaign, our General Janones,” Lula said from the stage on Avenida Paulista as he celebrated his unexpected victory. “A hug, general.” The crowd replied in chorus: “Janones, warrior of the Brazilian people!”

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