It’s a few minutes past 10 a.m. on Saturday, October 18, 2025. Rosalía Vila Tobella, 33, sits on a sofa in one of the rooms of a photography studio north of Madrid. She’s tired, having slept little for days (and still with little sleep ahead). But she is eager to talk about her fourth album, Lux, which at this moment half the world is already theorizing about without having heard a single note — it will be (was) released on November 7. The level of speculation is overwhelming, sometimes revealing more about the theorist than the object itself. Rosalía isn’t just big — she’s important. And all that this entails in an era of events and hyperbole.









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